WA:IT is a symbiosis of two cultures: Japanese and Italian. The two fragrances HITO and HARU are carefully composed of natural essential oils extracted from plants through steam distillation, where the absolutes are obtained from the flowers petals using an enfleurage technique.
Sustainability is at the core of the brand's ethos. As well as being fully recyclable and biodegradable, the packaging (boxes) is FSC certified, meaning that the pulps used are all from managed forestsand the glass bottles and the wooden caps are fully recyclable.
The paper labels are 100% tree free and totally recycled to save energy and preserve the trees, and the perfume labels are made with algae from the Venice lagoon, whose proliferation would put at risk the lagoon’s fragile ecosystem, using biowaste to preserve the environment.
All made in Italy