RMS Beauty

Setting the standard for CLEAN BEAUTY since 2009

A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of RMS Beauty. A master makeup artist for over 30 years, her lightbulb moment was realising that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty.

RMS Beauty products are formulated using raw, food grade, organic, wildcrafted, and natural ingredients. Clean ingredients that nourish the skin whilst enhancing natural beauty. The result? Refined, well-edited makeup and skincare essentials that can be used in a myriad of ways. Think of RMS products as effortless solutions to make your day easier. 
The brand is also in constant pursuit of new technologies to set the bar even higher, to provide even greater efficacy, innovation, and overall wellness.

So this is effortless clean beauty?  Just ask the world’s top supermodels and a community of loyal followers who have worn RMS for over a decade. As a professional makeup artist, it was important to Rose-Marie that RMS products were not only safe to use, but could also be beautiful and long-lasting on a photo shoot, a runway show, and, of course, everyday.