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Founded by Ericka Rodriguez with the conviction that make-up shouldn’t just be safe for the people who wear it, it should also be safe for animals, the planet and the people who make it. Erika had tried many vegan and cruelty-free lipsticks, but felt let down as they just didn’t deliver the way many mainstream lipsticks did. Unfortunately mainstream often meant questionable ingredients and even worse, animal testing.
Axiology ticks all the boxes for people that want a true vegan beauty option. Where vegan means staying away from anything that harms animals directly or indirectly, which includes avoiding ingredients such as unsustainable palm oil, beeswax, squalene, collagen or carmine. Its lip colour that delivers on colour and texture, that nourishes and performs, that's not just better for ourselves but also for animals and the planet.